— Many Nascar fans are also off-road enthusiasts —
The Can-Am 500 was hosted by Can-Am in Phoenix, Arizona, the last Chase Race of Eight, which seeded Matt Kenseth into the final four. Not only did the BRP brand host the race, but Can-Am was also a major sponsor for Matt DiBenedetto of the GoFas Racing team. With many NASCAR fans also being off-road enthusiasts, Can-Am took advantage of the opportunity to show everyone what its brand is all about. With Arizona also being a major hub for off-road activity, it was the perfect venue for Can-Am to shine its spotlight.
BRP hosted a number of lucky guests for VIP treatment at the main event. Dealers, fans, media and contest winners came from far and wide to have the Can-Am experience. The exclusive VIP package included a meet-and-greet with Matt, pit tours, pace-car rides, a walk along the starting line, a private suite to watch the race, and luxury treatment with high-end catering and cool souvenirs.
FROM OFF-ROAD TO ON-TRACK AND BACK
The man behind the Can-Am NASCAR family also happens to have a love for dirt. The #32 racer was born in California and grew up off-roading. He developed an interest in NASCAR at a young age and got his start as soon as he could. With five kart racing championship wins by the time he was 12, the need for speed pushed Matt to become the best racer he could be. Many NASCAR drivers get their start in kart racing, where the BRP Rotax motor is popular, giving many racers an early relationship with the brand. After moving to the heart of NASCAR country, North Carolina, and working hard at his career, Matt was seated 32nd in the Monster Energy Cup Series, giving GoFas its best season so far.
DiBenedetto still has a passion for the dirt, however. The pro driver saw the Maverick X3 when it was first released and instantly knew he had to have one. After being signed with GoFas, his race team hooked him up with a custom #32 X3 as well as a Commander Max, complete with his signature race car graphics. Not only does the sporty X3 keep Matt in his racing roots, but he tells us that it makes for a date night that he and his wife can both enjoy.
CAN-AM AND 2018 NASCAR
Can-Am is sponsoring the Duels at Daytona International Speedway (February 15), which determine the starting order for the Daytona 500 on February 18th and the Can-Am 500 at Phoenix International Raceway November 11th. The Can-Am 500 will again be the race that determines which four Monster Energy Cup drivers will race for the 2018 championship the next weekend at the Homestead-Miami Speedway’s Ford EcoBoost 400.