MASSIMO, BENNCHE & LINHAI JOIN FORCES

— News on what’s going on in Texas —

Sportsman Country, a Texas-based company, has joined the Massimo, Bennche and Linhai brands under one organization. The goal of the move is growth and improved customer service for all three brands. Sportsman Country will not introduce its own UTV or ATV brand. Sportsman Country will provide an online parts ordering system, technical support, retail and dealer financing for the three vehicle brands.

Massimo UTVs are available at Tractor Supply stores, as well as hundreds of independent dealers in the U.S. Bennche and Linhai UTVs and ATVs are also available from hundreds of American dealers.

Massimo, Bennche and Linhai UTVs and ATVs will be assembled in the company’s 370,000-square-foot manufacturing facility in Garland, Texas. The facility is capable of producing 100 units per day and will enable Sportsman Country to provide a ready supply of in-demand UTV and ATV models. More than 200 fully assembled units are typically on hand and ready to ship. Units arrive from China with little more than the engine installed in the frame. Sportsman Country’s American employees complete the assembly process by installing bodywork, suspension components, tires and wheels, and other components. Completed machines are tested at the end of the production line and examined for quality control. The Texas production facility includes an on-site proving course  where engine performance, suspension, steering, braking and accessory functions can be tested.

Sportsman Country plans to refine the three brands’ lineups to reduce  overlap among the brands’ offerings and offer more models that meet customers’ needs.