Mercedes’ first ever pickup truck could be an ideal hauler for upscale UTV enthusiasts. Leather seats, oak trim, precise handling and Mercedes quality help the pickup stand out. Unfortunately, the truck won’t be available in the US for now.
The X-Class, priced from 37,300 euros ($43,200) in Germany, will hit dealerships in the brand’s home country starting in November and will then be rolled out to South Africa, Australia and New Zealand in 2018 and Latin America the following year. The Mercedes model will be available initially with two diesel options as well as a gasoline engine. The top-of-the-line V6 diesel will be available from mid-2018.Mercedes is targeting the mid-sized pickup at wealthy clients with active lifestyles.
Taking on a new segment far removed from luxury models like the S-Class sedan shows how far the world’s biggest maker of luxury vehicles is prepared to go to capture new sales. For now, it plans to stay clear of the U.S.’s competitive truck market, dominated by utilitarian vehicles like Ford Motor Co.’s $27,100 F-150.