In a move to align to bring more electric off-road vehicles and snowmobiles to market as soon as late 2021, Polaris has announced a 10-year partnership with Zero Electric Motorcycles. As a part of the companies rEV’d up initiative, this is a long-term strategy to position themselves as the leader in powersports electrification. Building on Polaris’ past experience in electric, rEV’d up will accelerate Polaris’ positioning within the industry by launching a new electric option to customers across each of its core business segments by 2025. For the last half of the decade, things have been moving that way. In 2015, Polaris acquired Brammo Electric Motorcycles whose technology was leveraged in the RANGER EV. The RANGER EV was one of the first electric vehicles in the off-road industry and is the No. 1 selling electric off-road vehicle in North America to date. A year later, electric cart company, Taylor-Dunn was acquired by Polaris.
Zero Motorcycles is the global leader in electric motorcycles and powertrains. Designed and crafted by hand in California, Zero Motorcycles combines Silicon Valley tech with traditional motorcycle soul to elevate the motorcycling experience for intelligent, innovative riders around the world.
“Thanks to advancements in power, pricing and performance over the last several years, and with customer interest surging, now is the right time for Polaris, with Zero Motorcycles as a key strategic partner, to implement the rEV’d up initiative and aggressively accelerate Polaris’s position in powersports electrification,” said Scott Wine, chairman and CEO of Polaris.
With Polaris’ scale and broad product lineup, this strategic partnership will be the largest in Zero Motorcycles’ history. Under this 10-year exclusive agreement, Polaris will develop, manufacture and sell electrified ORVs and snowmobiles using Zero’s powertrain technology, hardware and software. Zero Motorcycles has been designing, manufacturing and advancing electric motorcycles since 2006, and this partnership gives Polaris access to more than 14 years of unmatched experience and intellectual property. Zero Motorcycles is the only motorcycle company to successfully bring an entire electric product line to market and is regarded as the leader in motorcycle EV technologies, subsystems, components, and designs.
Here’s some comments from Polaris CEO Scott Wine on Mad Money