The CanAm 500 was held this weekend in Pheonix, AZ. The BRP brand was not only the host of the race but also the sponsor for Matt DiBenedetto of the GoFAS racing team. The #32 racer was born in California and grew up off roading. He gained an interest in NASCARat a young age and won 5 kart racing championships by the time he was 12.
Many NASCAR drivers get there start in kart racing where the BRP Rotax is a popular motor, giving racers a close connection to the brand in the first place.
Now living in the heart of NASCAR country, North Carolina, Matt is currently seated 32nd in the monster energy cup series. DiBenedetto still has a passion for dirt however. The fan base for NASCAR has a large overlap of off road enthusiasts, making Pheonix International Raceway the perfect platform to showcase the Can-Am lineup.
When the X3 was first released Matt was stoked and wanted to get his hands on one. After being signed to the GoFAS team with CanAm as a sponsor they made that vision a reality, Matt was presented with a custom #32 X3 as well as a commander max.
The pro driver stated that he loves his machines because it makes for a date that he and his wife can both thoroughly enjoy. The speed and handling of the X3 also keeps DiBenedetto in his racing roots.
BRP hosted a number of lucky guests for VIP treatment at the race this weekend. Dealers, fans, media, and contest winners came from far and wide to have the CanAm experience. The VIP package included a meet & greet with Matt, pit tours, pace car rides, a walk along the starting line, a private suite to watch the race, and luxury VIP treatment.
The 312 lap race proved to be n exciting one with Matt Kenseth taking the win and Matt DiBenedetto taking 27th. By capturing eighth place at the Brickyard 400, Matt DiBenedetto set a season best and
a team best for Go FAS Racing at the first race of the year in Florida.
BRP hopes to use their relationship with the NASCAR platform to expand their brand and show fans that CanAm off road can bring them closer to the racing experience.