Polaris Inc. is a global powersports leader that has been fueling the passion of riders, workers and outdoor enthusiasts for more than 60 years. This fall, Polaris ® rolled its one-millionth RANGER ® utility side-by- side vehicle off the assembly line in its Huntsville, AL manufacturing facility.  To say thank you, the company is shining a light on the values, work ethic and lifestyle found in rural America with a campaign that will ultimately recognize one community as “Ranger Country USA.”

Corning, AR


Polaris produced videos of five towns it believes are representative of thousands of communities across the nation.  The company is asking Americans to take a few minutes to watch, be inspired, and vote for the community they believe best represents that idyllic, hard-working American small town.  Polaris will not only bestow the winning town with the moniker “Ranger Country USA,” but it will give back to the people in a memorable and meaningful way.

Pinedale, WY

The winning town will receive a “RANGER Country USA” naming celebration hosted by Polaris,
and an undisclosed donation. Plus, everyone who casts their vote as a part of the “RANGER
Country USA” campaign is automatically entered for the chance to win an all-new 2018 Polaris
RANGER XP ® 1000.

Darlington, WI


The fabric of America is woven by rural small towns, filled with farmers, ranchers and other hard-working Americans who often receive little fanfare. Jake Owen, who himself grew up in a small town, is partnering to shine a light on these communities.
“I’ve been fortunate enough to tour the nation, meeting the hard-working Americans that make up these small towns,” said Owen. “Coming from a small-town myself, these are my people, and to be a part of an initiative recognizing them is incredible.”

Stephenville, TX

“We take great pride in manufacturing hard-working products, for hard-working Americans,” said
Craig Scanlon, Chief Marketing Officer of Polaris. “As we celebrate the one-millionth RANGER
milestone, these are the people that deserve to be recognized, because without them, there’s
no way this achievement is possible.” Since its introduction in 1998, Polaris RANGER has continuously set the standard for utility side-by- side vehicles with its industry-leading capabilities. With over one-hundred owner-inspired improvements, the all-new RANGER XP 1000 represents the culmination of nearly two decades of innovation.


Spring Creek, NV


Take a look at the videos highlighting the five towns on the website link below.
Ranger Country USA

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