ULTRA4/NATIONAL SHORT COURSE SERIES ON HOLD FOR 2024

 

It’s not surprising to read that yet another racing series scooped up recently by the folks at American Off-Road Events/Mid America Outdoors has been put on hold for 2024. Due to a variety of business and personal reasons, Jason Robinett, the creator or Mid America Off-Road has decided to pull the plug on the Ultra 4 Series for 2024. This comes right on the heals of his announcement of the National Short Course Series going away as well. While, we love what he has been building at the park (Mid America Outdoors) in Jay, Oklahoma with its Visions event and its SXS Championship series, we could see the company taking on way too much too fast. The shear amount of brands this team was dealing with was staggering. The fate of the SXS Takeover, National Rock Racing Association or the Great American Short Course Series out west has yet to be determined. Let’s hope whatever happens, the facility at Mid America Outdoors  stays in tacked and continues to flourish as it is an off-road, adult Disneyland that we enjoy going to. 

 

Read Jason Robinett’s letter about the Ultra 4 Series Below.

Dear friends and family of MAO,

Today, I find myself in a bittersweet moment as I share with you a tough decision that we have made. It is with a heavy heart that we have decided to let go of our national off-road racing program, Ultra4 USA. Over the past two years, these racers have become more than just teammates; they have become family to us here at MidAmerica Outdoors.

We are incredibly grateful for the friendships that have blossomed during this journey. Through all the ups and downs, heartaches, and struggles, we have poured our heart and soul into every race, striving to develop this platform. It has been so rewarding to witness friends and families come together at each event, embodying the values that we hold dear for our own families. These moments are priceless, and we recognize their significance.

Our world is rapidly changing before our eyes, rapidly becoming unrecognizable. And honestly, I don’t like what I’m seeing. These are things that have made me question decisions I’m making. Just like each one of you, our family has invested significant time and resources into preserving these moments we cherish so much and have altered what we value the most in life. We also understand the desire to seek answers and move forward, as we have been on that same quest ourselves. This decision to move our program forward without Ultra4 USA has been the toughest one I’ve ever made in business.

Together with my family and our MAO team, we sat down and carefully analyzed what truly matters to us. We pondered on why we embarked on this lifestyle of off-roading, racing, and outdoor events. Ultimately, it has always been about doing this as a family. However, in my miscalculation of the time and effort required, we began to lose sight of that. It became apparent that, regardless of how much success or meaning this program held for us, it wasn’t worth sacrificing the precious time we were losing as a family.

I refuse to look back on my life with regrets, wishing I had done things differently. I am immensely grateful to my friends and family for making that clear to me. I had been missing out on the love and friendships that were right before my eyes. I hope this decision brings clarity as to why we have chosen this path.

Nevertheless, please know that our family and MAO team will continue to support Ultra 4 USA to the best of our ability. Whether it means finding someone ready to take on the excitement and challenges of this program or returning it to its original foundation and creation with Dave Cole and Hammerking Productions, we will make decisions with the best intentions, always keeping you, the racers, at the forefront and priority of the program. This transition will not happen overnight, but we assure you that we will make it a priority so that you can all focus on your racing plans for 2024.

As we bid farewell to this chapter, we wish you all the best that life has to offer. Cherish the moments, embrace the friendships, and value the life that is right in front of you. Remember, as the great Albert Schweitzer once said, “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”

With heartfelt gratitude and love,

Jason Robinett

Shortly after this letter was posted, Hammer Kings Productions, the owners of King Of The Hammers and the former owners of Ultra4 published this statement below;

Due to the abandonment of the Ultra4 USA Series by MidAmerica Outdoors, and the impact that has had on racers, sponsors, King of the Hammers and other stakeholders, Hammerking Productions Inc. has been left with no alternative but to terminate its contract and license agreement with MidAmerica Outdoors, and to restore the Ultra4 National Championship Series in 2024. These developments will have no impact on King of the Hammers, which will kick off the 2024 Ultra4 National Championship Series. We will announce further series details and a schedule in due course.”

 

 

NATIONAL SHORT COURSE

This is the statement regarding the National Short Course series as published in Racer Magazine back in November.

 

American Outdoor Events will not go ahead with the 2024 National Short Course series announced in September.

The Oklahoma-based organization intended to run a seven-race national multi-class short-course series at venues located between the West Coast and the Midwest, including Bark River, ERX, Crandon and the newly-completed MidAmerica Outdoors. It would have filled a gap created when the Lucas Oil Off-Road Racing Series folded in 2020.

“After serious consideration, discussion, and additional research, American Outdoor Events has decided to not move forward with the 2024 National Short Course series announced earlier this year. The original focus and purpose of AOE and MidAmerica Outdoors was a family-focused outdoors park that impacts the Northeast Oklahoma area. AOE will refocus their energy more closely to home and more in alignment with the original vision of the founders,” read a statement issued by AOE’s Jason Robinett.

“There are many details that still need to be communicated, but we wanted to allow drivers and marketing partners to know as soon as possible out of respect for their 2024 planning and budgeting processes. Short Course is a healthy and vibrant segment of American Motorsports and there are many other strong organizations that will still be carrying the mission forward.

“Additional details will be communicated over the next few weeks regarding the other racing series owned and operated by AOE as the team re-evaluates our racing programs individually in context of our primary goals and vision.

“We look forward to producing even bigger and better events at MidAmerica Outdoors in 2024 as we narrow our scope, expand our impact on the local community, and strive for excellence in all that we do. Thank you for your support and enthusiasm.”

 

The park in Jay, Oklahoma also has to Travis Pastrana and a variety of his events as well. We do not yet know how this news will effect TP.
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