is the country’s most challenging and anticipated ATV/UTV endurance race. It’s fast approaching, and teams and riders can now register to compete for bragging rights, payouts, and the coveted corn cob trophy. The 10th Annual GBC Motorsports Heartland Challenge, slated for August 18-19 in Carlisle, Iowa, pits some of the nation’s top cross-country ATV and UTV racers against one another in a test of skill and endurance.

With classes for all types and levels of racers, it’s perfect for the whole family.  Come out to race or to cheer on your favorite racer!

Register Early for a Chance to Win Tires!

Registration for the 2017 event is now open! All racers that register by July 31st will be entered to win a set of ATV/UTV tires, light truck tires or trailer tires. In order to be eligible, the registration form must be completed, entry fees must be paid, and entrant must be present at the Heartland Challenge to win. Click here to fill out the registration form.

Classes and Payouts: Racers can compete in the following classes, with the class winners earning the accompanying payouts. New this year in the 10-hour Adult ATV Challenge is the Wonder Woman class, an ironman-style class for female riders.

Contingency: GBC Motorsports is offering their GBC Bucks contingency program, which rewards top finishing racers that run GBC Motorsports tires at the Heartland Challenge. Racers can earn GBC Bucks, which can then be applied towards the purchase of new tires from GBC Motorsports. Learn moreabout the program on the website and click here to download the form.

For more information about the 2017 GBC Motorsports Heartland Challenge, including classes, payouts, entry fees, event schedule, complete event rules and registration visit Learn more about GBC’s full line of ATV and SXS tires at and get the latest news and special offers on Facebook, Twitter and Instagram.

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