Yamaha Expands bLU cRU Support for 2024 ATV and SxS Racing Season

Yamaha Motor Corporation is thrilled to announce significant expansions to its bLU cRU program for the 2024 Side-by-Side (SxS) racing seasons. With total bonuses reaching nearly $150,000, Yamaha is reinforcing its commitment to supporting racers in select series and classes, offering bonuses of up to $15,000 for eligible participants competing with a 2022 or newer Wolverine RMAX 1000, YXZ1000R or YXZ1000R SS (Sport Shift).

 

Donnie Luce, Yamaha’s off-road racing coordinator, expresses, “We are incredibly excited to bolster our support for the 2024 ATV and SxS racing season. Our expanded bLU cRU program underscores Yamaha’s unwavering commitment to the racing community, offering substantial benefits and bonuses to our dedicated racers. With a lineup of top-tier athletes and a passion for performance, we’re eager to see the Yamaha bLU cRU continue dominating podiums across the country.”

 

EXPANDING SUPPORT IN SXS RACING

Leading Yamaha’s efforts in the SxS racing arena are the distinguished father-son duo Owen and Rodney Van Eperen of Powersports 1, along with Jeb Bootle of Bootle Motorsports. These seasoned racers will represent Yamaha with their YXZ1000R vehicles in both the Championship Off-Road Tour and MidAmerica Outdoors short-course racing series.

In the Championship Off-Road Tour, Yamaha is significantly increasing its support, offering $15,000 bLU cRU bonuses to the overall Pro Stock and Pro Turbo SxS champions, as well as $10,000 total to the top five in Pro-Am UTV and $7,500 to the top five MORR UTV Sportsman overall finishers. Similarly, in the MidAmerica Outdoors series, Yamaha is offering a combined $7,500 in bLU cRU bonuses to the top three overall Yamahas in the Pro Turbo and Pro N/A classes.

 

 

JOINING THE bLU cRU

 

Racers will need to sign up for bLU cRU, even if they did so in the past, ensuring they stay up-to-date with the latest perks and offerings. Whether you’re a racer or an enthusiast, joining the bLU cRU is more rewarding than ever. Signing up is simple, and benefits begin immediately upon approval, including a free swag bag of exclusive Yamaha items. As a member, you’ll be eligible for championship bonuses and exclusive access to special events, promotions, training opportunities, and more. To become an official member of the Yamaha bLU cRU and view full details, visit YamahabLUcRU.com.

 

Every Yamaha SxS and full-size ATV is proudly Assembled in the USA at Yamaha’s state-of-the-art manufacturing facility in Newnan, Georgia, for worldwide distribution. For further information on the bLU cRU program, visit YamahabLUcRU.com. REALize Your Adventure and learn more about Yamaha’s 2024 Proven Off-Road line-up at YamahaOutdoors.com, or by visiting your local Yamaha dealer. Connect with Yamaha on social media via @YamahaOutdoors, tune in to the Yamaha Outdoors podcast on listening apps, or search the following hashtags on all platforms:  #Yamaha #YamahaRacing #REALizeYourPodium #REALizeYourAdventure #ProvenOffRoad #bLUcRU #RMAX1000 #YXZ1000R #YFZ450R #AssembledInUSA