Arctic Cat Sold to ARGO: It’s official!
Renewal of Passion for Generations to Come
They say cats have nine lives. Well in recent years the, U.S. based Arctic Cat brand has been reborn over and over. As of yesterday, ARGO the leader in amphibious vehicles, is reviving the cold cat once again.
Newly appointed CEO and President of Arctic Cat, Brad Darling ( an Arctic Cat employee 1999-2016) is eager to start moving the brand forward, stating “The pursuit of the checkered flag is in Arctic Cat’s DNA. It’s what we were built on.
Like anyone who has ever grabbed the throttle – it’s a relentless drive that pushes us forward and
sparks our passion. Today is the start of a new chapter, one where Arctic Cat returns to the race, but
with a powerful understanding: this race is never-ending, and our intent is to lead.”
time and resources to keep the brand and its technology at the forefront.
On the snowmobile side, this dedication was most
recently proven with the release of the all-new Arctic Cat 858 C-TEC2TM engine and Catalyst
snowmobile chassis. “We seek to continue investment in its brand, products, people
and dealers, extending its positive momentum. As a permanent fixture of Thief River Falls, MN for
over 63 years, this iconic brand has benefitted from the passion of not only the employees but also
the entire community. We are now able to wipe away any uncertainty and are looking ahead with
great excitement.” continued Mr. Darling.
After a 17-year tenure at Arctic Cat, Mr. Darling assumed the role of CEO and President of ARGO in
2016, where he remains today. Founded in 1967, ARGO is the worldwide leader for amphibious
Xtreme Terrain Vehicles (XTVs). Their unmistakable 6- and 8-wheeled amphibious vehicles are well
known for their ability to “Go Anywhere.” Mr. Darling will continue to lead both companies into the
future while leaning on potential synergies shared within the offroad segment. While each brand
will be owned and operated separately, the brand alignment of ARGO alongside Arctic Cat is a
perfect match as Arctic Cat’s line of machines bring the passion on and off the trail, while the ARGO
adventure starts where the trail ends.
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Read how Arctic Cat won our New UTV Of The Year award in 2018.
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